Editor’s Note, September 2026: More Than a Postcard
What makes San Diego, San Diego? That’s the question at the heart of this issue.
Over the course of eight weeks, San Diego Magazine staff and I spoke to dozens of people, from long-time leaders at some of our biggest institutions to emerging artists working alone at night in studio apartments after eight hours (or 10 or 12) at their day jobs.
Tasked with bringing this issue to life as editor at large, I’m just one member of a stellar team of artists in their own right. I repeatedly told owners Claire and Troy Johnson: This is your baby, I’m just the babysitter. Which is wink-and-smile cute, until you spend two months with the kid and realize you’d take a bullet for it.
San Diego’s beaches are gorge and the weather the envy of those who spend winter scraping ice from their windshields. But sand and sun are the least interesting things about this place. Traditional territory of the Kumeyaay people, San Diego is a majority-minority region with cultural and artistic depth that’s unmissable unless you’re looking directly at the sun (don’t do that, please).
For me, the creatives make San Diego. The composers, the painters, the sculptors, the writers. From Oceanside to the border, and Tijuana too, this is arguably the most culturally layered region in the country. That shows up in murals, music, textiles, food, dance, street art, and beyond.
Almost nobody I talked with does just one thing. The visual artist is also a musician. The culture keeper is also a painter. Their personal stories shape their work and compel them to create in San Diego, even when staying costs them more than San Diego gives back.
That world is what San Diego’s artistic and cultural community gives to us. It’s the mural on the side of the building at Ace Parking on the corner of India and A streets. It’s the buskers overlooking the pier in OB. It’s cultural drumming classes at WorldBeat Center. It shows up invited (or not: we see you, street artists), and we’re all better for it.
I believe we’re all artists, by the way. That natural state gets trained out of us early, in favor of deadlines and the idea that anything made with your hands needs to justify itself with a return on investment. A lifetime doodler, I picked up a sketchbook three years ago; watercolor followed. Talent’s debatable, but that was never the point. When I’m creating, my brain quiets; I can’t be anywhere else in my head except exactly where I am. My work won’t be on gallery walls, but it’s not a hobby either. It’s a portal to the world I want to live in.
For this issue, we reached out to dozens of people across the arts community and asked them to give us names—artists and culture makers they felt were especially crucial, compelling, moving the city forward. The result was a list of 190 artists, makers, builders, doers.
We also wanted this issue to be its own art project, not just a write-up of one. To give artists proper acreage, we enlisted one of the city’s top photographers, Matt Furman, to capture their image.
Then we began the Sophie’s Choice process of narrowing the list of talented humans—each deserving of their own 2,200-word profile—down to 31. Our criteria was broad with bumper rails: Names that kept coming up again and again had to be included; so did people doing work that reflects our diverse region; and people building something bigger than themselves, gathering others, and galvanizing pockets of scene. Individually and collectively, these creatives are reaching toward a future in which art and culture is what brings people to San Diego; a main attraction before getting a sunburn, not a side quest after.
Strip all of it away—the murals, the music, the makers, the stories—and what’s left of a city? Concrete and buildings with the Pacific Ocean and a mythological green flash. That’s it. That’s the whole inheritance.
Turns out the babysitter fell hard for this one: Seeing these artists through Furman’s lens made me feel all the things, and I hope it will do the same for you. I hope this issue compels you to get out your calendar and make a plan to buy the ticket, step into the gallery, sit in the audience. Showing up is how you tell San Diego’s creatives that art and culture matter—and that they matter, too.
This issue is my love letter—San Diego Magazine’s love letter—to them. To the people working and fighting to ensure that the stereotype is never all we are.
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