Everything You Need to Know About the New Coldwell Banker-Luxury Presence Partnership

Being a successful luxury real estate agent is more than just selling or showing million-dollar homes. You also need a strong personal brand, worldwide exposure for listings and a way to generate more leads. It begins with another important piece of real estate: your website. Whether it’s for your personal brand or a specific property, your online presence should not only look and feel luxurious but should also build trust, educate visitors and engage potential buyers or sellers. That’s where Luxury Presence comes in. The Coldwell Banker® brand recently inked a deal with the all-in-one platform to build custom agent websites and custom property websites.

Luxury Presence offers preferred rates exclusively to Coldwell Banker-affiliated agents for everything from professional web design to state-of-the-art lead capture tools and round-the-clock customer care.

The exciting partnership represents “the brand’s continued investment in the agent,” explains Kacie Ricker, National Vice President, Product | The Studio. Added Jan Loomis, National Vice President, Creative | The Studio: “We want to give agents every opportunity and the best-in-class tools to help them strengthen their business and thrive in the digital age.”

To mark the highly anticipated launch, we connected with Ricker and Loomis to find out more about what Coldwell Banker Global Luxury® Property Specialists can expect from the new partnership.

Exclusive Advantages 

Preferred Rates – “Only Coldwell Banker-affiliated agents get these rates. This is an agent paid program, but through our national partnership and buying power, we were able to secure negotiated rates with upgrades available for different investment levels.” – Jan

Best-In-Class Web Design – “We realize not all agents want the same tools or work the same, so we developed a flexible and dynamic program that gives them control over how their websites look and function. They will have access to cutting-edge IDX and lead capture tools, plus integration with Coldwell Banker’s powerful LeadRouter application. And as part of the Open Ecosystem, Luxury Presence expands on current capabilities offered through Zap and Market Leader. It’s a one-stop-shop for web design, but not a one-size-fits-all approach.” – Kacie

Stunning Front-End Design – “While Luxury Presence is open to all Coldwell Banker-affiliated agents, we have created specific products for Global Luxury Property Specialists who want a high-end look. Agent and property websites are

specifically designed within Global Luxury brand guidelines, but they can also be branded with an agent’s logo and accent color. The result is a more personalized, one-of-a-kind feel for their online presence.” – Jan

Customer Care – “Some agents may want to manage their websites themselves, and they have an easy and intuitive platform from which to do that. Others may want everything taken care of for them. Through Luxury Presence, we have a team of experts offering round-the-clock tech support.” – Kacie

How It Works 

“Agents have a few different paths for taking advantage of the Luxury Presence platform and exclusive Coldwell Banker partnership benefits. We are recommending agents go to Desk for more information. Here, you can learn all about the program, including pricing and benefits, and to place an order. Just simply visit the marketing section and select the ‘Luxury Presence’ tile. Agents using Design Concierge or Listing Concierge may also enjoy additional benefits of the partnership.” – Kacie

Timing 

“The partnership is already live. Order forms will be officially available on December 9. Keep an eye out for future emails as well as CB Briefs for additional information and trainings!” – Jan